money equals power
i was not surprised when the son of kris aquino shouted manny villar’s name while on stage at a proclamation rally of noynoy. villar’s ads are that good. the songs got a lot of hooks. the editing is superb. they got children on it. his ads can even even win awards.
now, combine his ads with long time slots and you get a perfect exposure. even if we don’t know the real statistics of his ads, we can say that he is everywhere. and a proof of that is kris’ son chanting “villar” on his uncle’s rally. my 3-year-old son stops at what hes is doing when a channel starts to show a villar ad, then he sings along with it. even some of my friends are saying the same thing. simply put, villar has the perfect advertising plan which can only be accomplished with the right amount of money.
“more money = more ads = more exposure = more votes = more chance of presidency = more power”